"Even if a team has exceptional physical, technical, and/or tactical conditioning, the optimal level of performance or excellence can never be achieved without proper psychological preparation, thereby losing a significant competitive advantage against the competition."
Selena Salas
Founder
Performance for elite clubs
I promote psychological balance, which enables maximizing tactical, technical, and physical performance. My approach is based on applying psychological principles and techniques to help athletes and teams understand their strengths as well as their difficulties, reduce or overcome them, prevent their recurrence, and enhance their personal, group, and performance capabilities within the club.
Consistent performance
Behavioral regulation
Team cohesion
Sustainable development
Performance optimization
Comprehensive model
Three-level methodology to improve performance in clubs
I work on improving behaviors on and off the field, collaborating with the coaching staff to strengthen the key factors that directly impact performance.
Level 1 – Core competencies
Pre-competition plan: Mental preparation in the moments leading up to performance to ensure effective biopsychosocial management of thoughts, emotions, and actions.
Level 2 – Pre-competition preparation
Competition plan: Focused approach to maintain concentration on key elements during play and maximize levels of autonomy and performance.
Level 3 – Performance in competition
Systematic data collection: Information will be gathered during program execution.
Progress analysis: Ongoing monitoring of the program’s development to implement adjustments and ensure alignment with preparation and competition phases.
Programs to increase performance in clubs
To enhance each team’s performance, I have designed two programs. Both follow the same approach but differ in key nuances in how they are implemented.
My main focus is improving the performance of the entire team in order to optimize performance metrics, generate a positive impact on the club, and deliver a return on investment.
"Selena is doing a great job fostering reflective work in this field. Keep leading these kinds of conversations. Wishing you all the best."
Jim Afremow, Ph.D
World-renowned sports psychology expert and author of The Champion’s Mind
Specialized in clubs and sports organizations
In recent years, while working as an elite professional football player, I have also worked as a sports psychologist applying this methodology in various clubs across Iceland, Norway, and Spain.
In each club, I have implemented an approach to optimize performance and efficiency within the sports system through: aligning realistic expectations to enhance intrinsic motivation, structured planning to ensure competitive consistency, improving communication and team cohesion, developing resilience and stress management under pressure, and adapting leadership towards a flexible, growth-oriented model.
The entire process is measured using objective performance and well-being indicators, ensuring a quantifiable impact on results, team stability, and return on investment.
Testimonials from coaches and players
Selena is doing a great job fostering reflective work in this field. Keep leading these kinds of conversations. Wishing you all the best.
Selena has been a key part of my injury recovery process, helping me stay focused, disciplined, and mentally strong throughout. She has provided effective tools to manage setbacks and maintain a high-performance mindset every day. I feel more resilient, composed, and better prepared for the demands of elite football. Her impact has been highly significant in my development as an athlete.
Selena has had a very positive impact on me both as a person and as a football player! She is a very good friend who has helped me stay focused, reflect, and handle challenges better. I’m very grateful for her support.
It is a pleasure to manage the career of such an important player. Many successes in Iceland and many more to come, given her intelligence as a player on the pitch and as a professional of psychology out of it.
Selena brings her experience to Futbolistas ON, not only highlighting her talent on the field, but going beyond that by helping many players manage key aspects essential for their daily development, both professionally and personally. Football is a combination of circumstances that, depending on how they are managed, determine a player’s progression. Selena Salas is highly recommended for dealing with adversities such as serious injuries, loss of confidence, and challenging psychological moments that any athlete faces on a daily basis. A top-level professional 🔝
Selena has international experience as a player and played at high levels of the game. She has used those experiences and her college education to become a sports psychologist. Her personality, empathy, and understanding of playing in a high performance sports environment will provide her clients with first class advice and counseling.
Hi Selena,
I just wanted to take a moment to thank you for the short, but truly valuable time you spent in Kolbotn. We were very impressed with the work you did with the U17 girls’ team – your dedication, the talks you held, and the genuine engagement you showed made a real difference.
Celine also really appreciated getting to know you, and we all wish you the very best moving forward. While we were sad to see you leave Kolbotn, we hope you are doing well and thriving wherever you are now.
Warm regards.
I met Selena a couple of years ago, and from the very first moment she offered her help and very valuable advice. What truly makes her stand out is her way of understanding life and everything she does, especially her approach to sport. After just a few conversations with her, you’ll start to enjoy every training session more and push yourself further. That’s how you become a better athlete.
She is incredibly approachable, kind, and someone you can fully trust. She is always willing to listen without judgment and has a natural ability to make you feel comfortable talking about any topic.
Both on and off the field, she stands out for her empathy and her ability to truly understand people. As a sports psychologist, that makes a real difference: she not only helps you improve performance, but genuinely supports you throughout the process, being there in the key moments.
Selena is a player capable of transforming an entire team’s mindset through her performance on the field and her behavior off it. She consistently maintains a growth mindset, always striving to improve and preparing for new challenges with strong drive and curiosity.
As a colleague in the coaching field, Selena has consistently demonstrated an exceptional level of professionalism. She combines a deep passion for her work with firsthand experience as a football player, having lived through many of the situations in which she now supports and guides other athletes.
Selena Salas is a player with outstanding character and personality, known for her hard work, ambition, and positive attitude. She is very technical on the ball, has a strong growth mindset, and has become one of our favorite players in the history of our women’s program. Mifc/MVa is grateful to have had the opportunity to work with such a great person and player.
I had the opportunity to get to know Selena beyond football, as a psychologist. Even in the short time we spoke, she was able to help me with some personal situations. That is not easy for psychologists, because they need to truly connect with the person, and she was able to connect with me.
Selena is a good football player and even more the great person. As a teammate, I am so impressed with her mindset and how she contributes to the growth of others. Her approach to focus on the process while enjoying the journey to get to the goal is something important I learned from he.
I would like to thank Selena for her great support both at a sporting and academic level. She has been with me since the very beginning of this important process, and I am truly grateful.
She has helped me tremendously as a coach. I have really enjoyed this new stage thanks to the mentoring and the ability to focus on the process rather than immediate results, allowing me to develop players and support them in the best possible way. Selena has been an incredible mentor, and I highly recommend her.
Selena has helped me tremendously with valuing myself both as a person and as a footballer. She has also motivated me to keep working, to keep doing things the right way, and to stay focused on achieving my goals. I am very grateful. Although the time I worked with her was short, it was extremely valuable and helped me a lot.
I have learned a lot about positioning myself and mentally structuring my achievements and what I want to accomplish in the near and immediate future. I consider your support and commitment as a coach to be very important. I also keep your recommendations for future reference and to continue motivating myself on a daily basis.
Hey, I just wanted to tell you that u did great with FHL and I hope u do all the best in Spain and also I loved ur presentation that u did about sport physicality it helped me a lot ❤️❤️❤️
Hi, you did very well today. just wanted to thank you for everything, especially the lecture you gave. learned a lot from it. I know the two of us have never played together but it was really fun training with you!❤️
My dad and my friend said that the presentation was amazing. My dad said he learned a lot from it.
Improve your team’s performance with my sports psychology services
Professional football player and sports psychologist
With my background and experience as a professional football player and sports psychologist, I understand what a club needs to improve each team’s performance, and based on my studies and experience, I can apply it effectively.
As a Spanish athlete, I have competed in privileged environments such as the United States, Iceland, Norway, and various clubs in Spain. I bring my experience and knowledge into this system to improve each team’s performance through sports psychology.
Worked with
As a player
Academic training as a sports psychologist
My professional approach combines academic training at international universities with applied experience in high-performance football.
This integration allows me to apply evidence-based psychological strategies to optimize focus, emotional regulation, and the performance of each team I work with.
Coaches’ Testimonials
Selena has international experience as a player and played at high levels of the game. She has used those experiences and her college education to become a sports psychologist. Her personality, empathy, and understanding of playing in a high performance sports environment will provide her clients with first class advice and counseling.
Selena is a player capable of transforming an entire team’s mindset through her performance on the field and her behavior off it. She consistently maintains a growth mindset, always striving to improve and preparing for new challenges with strong drive and curiosity.
As a colleague in the coaching field, Selena has consistently demonstrated an exceptional level of professionalism. She combines a deep passion for her work with firsthand experience as a football player, having lived through many of the situations in which she now supports and guides other athletes.
Selena Salas is a player with outstanding character and personality, known for her hard work, ambition, and positive attitude. She is very technical on the ball, has a strong growth mindset, and has become one of our favorite players in the history of our women’s program. Mifc/MVa is grateful to have had the opportunity to work with such a great person and player.
She has helped me tremendously as a coach. I have really enjoyed this new stage thanks to the mentoring and the ability to focus on the process rather than immediate results, allowing me to develop players and support them in the best possible way. Selena has been an incredible mentor, and I highly recommend her.
Procedure for psychological intervention in the club
1. Definition of objectives
Clear identification of the psychological issues or needs to be addressed.
2. Detailed evaluation
Best practices and evidence-based approaches are identified.
3. Program development
A detailed plan is created, including content, methods, and timeline.
4. Results evaluation
Achievement of objectives is systematically measured.
5. Review and follow-up
Improvements are identified and long-term maintenance is planned.